This page incorporates the set of material developed in the course of the research, and tools to support design interventions aimed at accelerating innovation and growth within a cluster eco-system.
The Double Diamond is an established design process for project planning, and for product and service developed, which has been utilised in the development of this project.
Divided into four distinct phases: Discover, Define, Develop and Deliver, the Double Diamond design process map shows the design process passes from points where thinking and possibilities are as broad as possible to situations where they are deliberately narrowed down and focused on distinct objectives.
Danish Design Ladder
An internationally-established model for assessing the degree of business engagement with design. The tool has been adapted to help define the different ways in which design can assist business and innovation development.
We have used the Danish Design Ladder to build a set of business ‘archetypes’ – describing the different ways in which businesses engage with design on their innovation and growth journeys.
The Hemingway test is a tool which appears to have been first-piloted in the Fusebox24 programme, run by Wired Sussex as part of their Fuse programme. This asked businesses to describe the product they were looking to take to market in 6 words – the length of Hemingway’s favourite ‘short-story’. We have adapted it to fit our assessment of the 3 clusters visited in the course of this study.
Business Model Canvas
This is a business planning tool used in ‘lean’ business development, and is familiar to many design innovators. We used this to help understand and describe the strengths, assets, ambitions and opportunities of each of the three Catapult Centres and Clusters.
Boston Consulting Group cluster assessment
Based on a short piece of work undertaken by the Boston Consulting Group in London, a set of ‘indicators’ of cluster sustainability were identified. Originally developed by Graham Hitchen and Iain Bennett for the Knowledge Transfer Network, as a self-assessment tool to assist KTN and Innovate UK decision-making, this tool was refined further for the purposes of this project to assess the potential for design-led cluster development.
Other resources developed and used:
We have also used a set of terms to help describe people, processes and businesses. These are elaborated on a little more fully here:
Analogue business: established businesses or sectors which are not making use of or exploiting their data through digital deployment.
Design: our definition of design is based on a set of skills and methodologies relating mainly to user-focused engagement:
Design helps businesses better respond to “market pull” rather than being driven by “technology-push” to improve user experiences, accelerate business growth and increase value creation.
Design is defined in the digital context as the “design of the user experience” of a digital service, product or process. It helps to deliver better user experiences, inspire users’ trust and smooth users’ journeys, in order to attract more customers, drive efficiency and improve satisfaction.
Design has three key functions in the digital innovation process:
- Desirability – what attracts people to want or use something
- Usability – how people then use the service by reducing friction
- Feasibility – how these attributes are delivered to market